Tag Archives: team

BONUS–Ring the Bell at the NYSE

15 Jan

As I get older (and wiser), I’ve realized that this list is ever-changing. Things that used to be really important to me are no longer even a consideration and amazing new opportunities keep coming my way. Because of that, I’ve decided to add some bonus posts to highlight the cool things I’ve been up to that weren’t even a consideration when I started this blog 6 years ago.

On April 20, 2015, I started working at Fitbit managing all of the celeb/athlete relationships and consumer events…dream job! This also marked a career shift for me from public relations to marketing, which I couldn’t be happier about. It was a whirlwind start and things haven’t really slowed down since.

On June 18, 2015, just short of 2 months after my start date, Fitbit went public. Having previously only worked at agencies, I had never been through this before and honestly, I didn’t even understand what it all meant at the time.

Our CMO asked me to oversee our consumer activation, which would be a huge workout on Wall St. in front of the NYSE. No big deal, just meet everyone at Fitbit and build something really awesome for the most important day in our company’s history….no pressure.

With the help of the incredible marketing team at Fitbit, we put together a kick-ass event that was a huge success. We had 100 people working out with celebrity trainer Harley Pasternak and actress Jordana Brewster in the middle of the day on Wall Street (and we had to turn more people away due to space restrictions). We gave out 5,000 Fitbit teal t-shirts and even nearly caused a riot with so many people trying to get their hands on one.

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The success of the day and the energy from everyone at the company was a huge rush and a great way to start off my time at Fitbit. The even more incredible thing though came earlier that day when a few members of the marketing team had a chance to go up on the platform and ring the bell.

NYSE Serious

NYSE Fun

It was such an incredible, once-in-a-lifetime experience and I was so proud and honored to be a part of it. It was a moment and a day that I’ll never forget.

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